Privacy Policy for Southern Roots App

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Southern Roots App (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring a safe shopping experience while using our boutique shopping app and website. This Privacy Policy explains how we collect, use, and safeguard your information when you access our services.

1. Information We Collect
   We may collect the following types of information when you use the Southern Roots App:

• Personal information such as your name, email address, phone number, and shipping/billing address when you make a purchase or create an account

• Payment information processed securely through third-party payment providers

• Account activity including browsing behavior, purchase history, and wishlist items

• Device information such as IP address, browser type, and app usage data

• Loyalty program activity including points earned, redeemed rewards, and participation in promotions

1. How We Use Your Information
   We use your information to:

• Process and fulfill orders for women’s fashion, accessories, and other boutique products

• Provide in-app shopping features and improve your browsing experience

• Manage loyalty rewards, points, and exclusive offers

• Send updates about new arrivals, early access drops, and exclusive releases

• Provide customer support and respond to inquiries quickly and efficiently

• Improve our app, website, and overall shopping experience

1. Sharing Your Information
   We do not sell your personal information. We may share your data with trusted third parties only when necessary, such as:

• Payment processors to complete transactions

• Shipping carriers to deliver your orders

• Service providers who help us operate the app, website, and customer support systems

• Legal authorities if required by law

1. Loyalty Rewards and Promotions
   When you participate in our loyalty program, we track points earned and redeemed to provide rewards, discounts, and early access to new collections. Participation is optional but may require account registration.

2. Data Security
   We use reasonable security measures to protect your personal information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute protection.

3. Your Choices
   You may:

• Update or correct your account information

• Opt out of promotional emails at any time

• Request deletion of your account, subject to legal and transactional obligations

1. Third-Party Services
   Our app may include links or integrations with third-party services. We are not responsible for the privacy practices of those external platforms.

2. Children’s Privacy
   The Southern Roots App is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.

3. Updates to This Policy
   We may update this Privacy Policy from time to time. Any changes will be posted within the app or on our website with an updated effective date.

4. Contact Us
   If you have any questions about this Privacy Policy or how your information is handled, please contact our customer support team through the Southern Roots App or website.

By using the Southern Roots App, you agree to the terms outlined in this Privacy Policy.